Right now websites such as YouTube, that allow non-professionals and non-experts to produce media, are trendy and are growing more and more popular. Because of this, so many amateurs produce and publicize their amateur advertisement. Professional advertisement agencies have to learn to mirror society's behaviors and wants/needs in order to create an ad that will specifically appeal and connect with the audience/society. Therefore, because professional advertisements are mainly only emulating these home-made productions in order to relate to society's trends, I believe that the amount of ads and shows with the "amateurish style" will diminish over time.
As for home-made looking productions actually generated by amateurs, I think that the content will get better over time as well. In the article "Social Media and Web 2.0," it is mentioned that one of the five fundamental ways in which people's media habits are changing is "choice." One aspect of "choice" is that because Social Media provides so many more options and choices, different media types and channels are competing with each other for the attention of the audience. Having this in mind, I believe that the audience would choose to view higher quality productions more so then those of non-professionals which over time will cause the low quality content to be viewed less and thus, diminish.
2. What social media sites do you find yourself using the most, and why? In your opinion why is Facebook so much more successful than MySpace, and do you think Facebook is "here to stay" for the long term.
Personally, Facebook is the social media site that I use the most. It is currently the most popular one, allowing me to connect and communicate with the maximum amount of friends as possible. It is also very dynamic, interactive, and user-friendly.
I believe that Facebook is much more successful than MySpace because it embodies more of a professional aspect. Even just the layout of Facebook is a lot more organized and clean cut. Facebook provides to a larger audience than Myspace does. Myspace generally appeals to younger age groups who are more concerned about decorating their profile rather than networking with friends, schools, and companies. Myspace also focusses more on just musicians and bands. There are so many more aspects to Facebook and so many more security settings and tools allowing users to personally decide what other users can view. In the article, it explains that Facebook rapidly overtook Myspace because of the way it expanded; at first it was only available to Harvard Students, then students of all Ive Leage Schools, then to any college student, to high school students, to companies, and then finally to anyone over the age of thirteen.
I think Facebook is here to stay, although I do think it will continue to develop, change, and expand overtime. Facebook will need to think of ways in order to maintain the interest of its dynamic audience and to compete with up and coming competitors. I think Facebook is capable of doing this because it has been for about seven years already. I think Facebook is going to become bigger with more users, and more branches that will interconnect more of the cyberspace, maybe become more of a search engine.
3. Why is transparency such an important concept in the Social Media world? Is it MORE or LESS important in the offline world? Why?
Transparency is a very important thing to be aware of when in the Social Media world more so than when in the offline world. In a way, transparency is the ability and to what extent other people or companies can read you; it's the amount of personal information gathered from a user and how easily it is to obtain. Transparency also has to do with websites ability to affect users behavior. In both worlds, people have to be very careful of information they reveal because it can be leaked to those seeking to take dishonest advantage of the information. Transparency is a bigger deal in the social media world because like we all know, information is spread much more rapidly and to a larger amount of people via the Internet.
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