New Media

     Pandora radio is the personalized internet radio service that helps users find new music based on their old and current favorites.  Each user creates their own profile on which unique radio stations are created and saved. 


     Not only is Pandora a form of communication in that it plays songs and promotes artists to the users, but it also is a form of advertisement. Pandora displays ads from certain companies that are targeted at the user.  This shows how one medium could contain other media.

     YouTube is an online community where videos can be uploaded, watched and shared.  Because YouTube allows anyone to upload home made videos, it is a type of new media that allows even non-experts to communicate with the public.  This website is a medium that shapes and controls the scale and form of human action and integration, which is an example of Marshall McLuhan's theory, "the medium is the message" because without the website, the content (videos, comments, users' own channels, etc.) would not exist. 

     The iPhone 4 as a medium itself contains so many more forms of media such as text messaging to friends, browsing the internet, and playing music.  With the iPhone 4, it is also possible to video chat.  This allows people to communicate long distance not only by talking but also by seeing one another, allowing for nonverbal communication.  Therefore, the ability to video chat on a portable device shows how mediums are extensions of humans and their physical senses (another theory by McLuhan).