McLuhan Photoshop FInal Post

According to McLuhan, "the medium is the message." This means that the medium impacts the behavior of a society or individual more so than the actual content of the message does.  McLuhan explains that the message is the "change of scale or pace or pattern" of an individual or society.  In this case, with Pandora Radio as the medium, the message is the way it interconnects users and artists very rapidly in what seems like an infinite music world.  Pandora speeds up networking of artists--their name, info, and songs reach more listeners at a faster pace.  Different unknown and unfamiliar artists are introduced to specific listeners who are guaranteed to like their music. This broadens their fan bases, greatly helping them to become well known.  Pandora users  obtain a greater knowledge, awareness, and appreciation for more music. Because all the information about the music is directly provided, it allows users to form sort of a customer relationship with the artist, ensuing the users to become loyal listeners. Pandora also allows listeners to share music stations with friends--even further helping people to become more interconnected with and in the music world.  While this is the message, the content that is being transmitted to listeners include songs, information about the songs, lyrics, information about the artists, and information about upcoming music events.  

I created my photoshop image to relate to Pandora's Box. It shows that when this website is used, a ton of music is suddenly and rapidly released. The globe with headphones shows how such a vast amount of people are interconnected with the music world with the help of Pandora.  The background made up of a variety of album covers represents the vast amount of music Pandora plays.