* neuromarketing ( psychological ): Pepsi vs. Coke Challenge- When people were asked to taste test both Pepsi and Coke without knowing which was which, more people said they liked the taste of Pepsi better. However, when the same people knew which soda was which, more people stated that they liked Coke better. This is due to Coke's method of advertising-they create better quality, more memorable advertisements that consumers connect more with mentally.
* emotional branding: Disneyland advertises their amusement park as "The Happiest Place on Earth." This connects with consumers emotions, influencing them to trust and believe that they will have a good, happy, exciting time at Disneyland.
* branding/creating a culture around a brand: Apple focuses on how it is the better option compared to a PC. The Apple company brands itself as being more innovative, more user-friendly, more hip, and better quality.
* narrowcasting: Satellite Radio is an example of narrowcasting because it only reaches a narrow audience (in this case, those who paid for it) rather than the general audience
* rhetorical marketing: An example of this is how the "War in Iraq" has been changed to "The War on Terror." The change of wording influences and persuades people to agree more.
* under the radar marketing: Unlike mainstream forms of marketing such as TV and magazines, Twitter is an example of under the radar marketing. Companies can create Twitter accounts to advertise their products through Tweets.
* across-media marketing: Starbucks is a very well-known brand due to its across-media marketing strategies. Advertisements are displayed through magazines, newspapers, television, and the Internet.
* product placement across media: Apple is an example of product placement across media as well. Throughout different movies and TV shows, characters are shown using different Apple products including laptops, itunes, iPods, etc
*guerilla marketing: The brand, Obey uses guerilla marketing. Stickers, posters, and graffiti art of Andre the Giant, and simply the word "obey" have been displayed on random places throughout cities around the world. These unique forms of ads have unclear messages forcing viewers to use their imagination.
*viral marketing: The movie, Cloverfield used viral marketing. Actual Myspace pages were created for the fictional characters and actual website were created for fictional companies that were alluded to in the movie
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